If you are thinking of creating a Google Adwords Campaign it’s important you do some research and thinking before you start the campaign. You might be thinking why? Well it’s important because without it you won’t be creating a successful campaign, which in turn will mean you are spending money and not making anything back.
Her are 6 Tips for Creating a Successful Google Adwords Campaign for your business.
Research your Competitors.
Make sure to do competitor research before you set your campaign up as they can give you very important information that could help you with your campaign in the future.
This research can include whatever you feel is needed: keyword research, content analysis on the competitor site and their Ad information, etc.
Have a Clear Goal.
It’s incredibly important to have a clear goal in mind. The point of almost every Adwords Campaign should be to grow sales as opposed to generate brand awareness.
With all this in mind you need to make a decision on what you want the campaign to achieve, you need to know what specific action you are trying to get out of your target audience.
Do you want them to call straight away? Go onto the site and read through beforehand? Complete a form? That decision is entirely up to you and you need to make sure you are making the right decision to achieve the goal you have in mind for the campaign.
You should always do keyword research before setting the campaign up to ensure that the keywords are popular and have good traffic, as using keywords that are not as high up in the ranks will mean your campaign won’t show as often and won’t be as successful as it could be.
You should continue to do keyword research throughout the running of the campaign as well as the more keywords you have running for your campaign, the more likely you are to rank a little higher and show more often on the Adwords results.
With mobiles becoming increasingly more popular for on the go searches, it’s more than likely that many users are using their mobiles to search for what they need, so there’s a good chance that a large percentage of your Adwords traffic is coming from mobile devices.
It isn’t a good idea to assume that desktop and mobile traffic are equal in results, so it would be good to categorise the campaigns into desktop and mobile so that you are able to monitor the traffic on both better. The campaigns can be for the same thing just adapted for what desktop vs mobile users will see.
This will ultimately ensure you have complete control over everything that goes on with the campaign and your ROI.
Include a Call to Action.
Many people will look at Google Adwords and think it’s too complicated to understand, which in some cases may be true, however as plain and simple as it may sound we always say you should add a call to action.
Call to Actions are very easy to understand and are very easy to keep track of, as if clicked it’s one one of the easiest parts of the campaign to monitor and gather results from. Buy Now, Call Now are just two examples of Call to Actions that can be very effective on Google Adwords Campaigns.
Accurate Tracking and Testing.
If you want your Adwords campaign to be successful testing and tracking the campaign is not an option. In order to meet your desired targets you will need to text different keywords, ads and bid strategies.
Once you have found the desired campaign that meets all your targets you can continue to track that campaign and continue to test others if you wish to add more to your strategy later on down the line.
If you are thinking about starting an Adwords Campaign but need some help and advice on how to set the campaigns up correctly to ensure you make them a success get in touch with our team of experts today.