Social Media is a great way for businesses to market their products or services to reach both new and existing clients. But as the number of Social Media platforms continue to grow, it can be difficult to select the right ones for your business.

Although most people’s first thoughts are to use all of them, some platforms are better suited for certain businesses than others.

Here is a list of the best Social Media platforms that you could potentially use to market your product or services.

Facebook

Best Use: Collecting Reviews, Customer Service, Advertising.

Facebook is one of the first Social Media Platforms you think of when discussing Social Media, because it’s so widely used across the World and it was one of the first to offer Advertising opportunities for businesses.

A Facebook Business Page is a must for any business nowadays, and you should update the page on a regular basis. Many consumers will expect businesses to have some form of presence on Facebook.

It is also a way in which consumers are able to get in touch with you to ask questions or answer concerns.

Twitter

Best Uses: Building Industry Authority, Real Life Updates.

Twitter is a very fast paced platform, and many users seek real news and information from it. Because of this, it can be very beneficial for businesses who publish unique and original content regularly.

Sharing links to new pages of information and blog posts is very simple but doing it regularly on Twitter sends users directly to your new content. Additionally, if you make it part of your regular marketing strategy to share useful and informative information through this platform you can build your reputation.

Youtube

Best Uses: Highlighting Company Culture, Demonstrations and Tutorials.

While many of you may not see YouTube as a Social Media Platform, it’s one of the biggest sources of user generated content online. So, if your business creates it own unique content it’s a great way to connect with those users.

In addition to the views you get directly on the site for your videos, you can also use YouTube to host videos to embed on your site. Considering how effective visual content can be to engage with visitors, this alone should be reason enough to use the Platform.

Instagram

Best Uses: Building your Brand, Posting Visual Content.

Instagram is a Social Media Platform that is build for posting visual content, it isn’t a text heavy platform and doesn’t allow links to be added into the comments.

However, with that being said it is a great way of building your brand identity. If you are a B2C business it is a great way of posting photos of your products/services or if you are a B2B business it is a great way of sharing photos of behind the scene and your business offices.

The use of hashtags allows you to reach a multitude of people and make sure to take advantage of the Instagram Stories and Live Videos as well as it’s a great way to expand your social presence.

LinkedIn

Best Uses: Reaching B2B Prospects, Reaching Potential employees.

LinkedIn is a Social platform for professionals, meaning it makes a great platform if you are a B2B business, but that doesn’t mean it isn’t useful for B2C businesses as well.

If your business is hiring it is a great way to show them behind the scenes of the business so they can see what it is like to work for you. Posting information on Products/Services, any Sales you might have on is also a great way of reaching out to potential consumers.

There are many other Social media Platforms that you could potentially use throughout your Marketing as well such as; Pinterest, Tumblr, Snapchat and Google+ so if these are of interest as well be sure to do some background research on the first to ensure that the right platform to use for your businesses Marketing.