Social Media is a great way for businesses to market their products or services to reach both new and existing clients.

But as the number of Social Media platforms continue to grow, it can be difficult to select the right ones for your business.

Although most people’s first thoughts are to use all of them. Some platforms can be better suited for certain businesses than others.

Here is a list of the best Social Media Platforms, that you could potentially use to market your products or services.

Facebook

Best Use: Collecting Reviews, Customer Service, Advertising.

Facebook is one of the first Social Media Platforms you think of when discussing Social Media. Because it’s so widely used across the World and was one of the first to offer Advertising opportunities for businesses.

A Facebook Business Page is a must for any business nowadays, you should update the page on a regular basis. Many consumers will expect businesses to have some form of presence on Facebook.

It is also a way in which consumers are able to get in touch with you.

Twitter

Best Uses: Building Industry Authority, Real Life Updates.

Twitter is a very fast paced platform, and many users seek real news and information from the platform. Because of this, it can be very beneficial for businesses who publish unique and original content regularly.

Sharing links to new pages of information and blog posts is very simple. But doing it regularly on Twitter sends users directly to your new content. Additionally, if you make it part of your regular marketing strategy to share useful, informative information through this platform you can build your reputation.

Youtube

Best Uses: Highlighting Company Culture, Demonstrations and Tutorials.

Many businesses may not see YouTube as a Social Media Platform, it is one of the biggest sources of user generated content online. So, if your business creates it own unique content it’s a great way to connect with those users.

In addition to the views you get directly on the site for your videos. You can also use YouTube to host videos to embed on your site. Considering how effective visual content can be to engage with visitors, this alone should be reason enough to use the Platform.

Instagram

Best Uses: Building your Brand, Posting Visual Content.

Instagram is a Social Media Platform that is build for posting visual content. However it isn’t a text heavy platform and doesn’t allow links to be added into the comments.

But with that being said it can be a great way of building your brand identity. If you are a B2C business it is a great way of posting photos of your products/services. If you are a B2B business it is a great way of sharing photos of behind the scene.

The use of hashtags allows you to reach a multitude of people. Also make sure to take advantage of the Instagram Stories and Live Videos as well.

LinkedIn

Best Uses: Reaching B2B Prospects, Reaching Potential employees.

LinkedIn is a Social platform for professionals. Meaning it makes a great platform if you are a B2B business.

If your business is hiring, it is a great way to show them behind the scenes of the business. Posting information on Products/Services, any Sales you might have on is also a great way of reaching out to potential consumers.

There are many other Social media Platforms that you could potentially use throughout your Marketing as well such as; Pinterest, Tumblr, Snapchat and Google+. So if these are of interest as well be sure to do some background research on the first. You always want to be making the right decisions for your business.